Rebel Rebel is a playful, irreverent brand with a bold energy, and my work with them centered on extending that identity into the details of their menus. We designed a series of menu items and supporting graphics that balanced clarity with personality…pieces that not only communicate what’s on offer, but also embody the attitude of the space itself – lean, with a focus on the things in the glass.
The project included developing visual language through type, illustration, and layout that could flex across different formats while keeping a consistent, recognizable feel. Every detail, from drink names to menu composition, was designed to feel cheeky, memorable, and in sync with the Rebel Rebel spirit.
This work reflects my approach to menu and brand design: functional communication elevated by thoughtful, expressive storytelling.
